Zendesk Acquires FutureSimple, the Company behind Base CRM


Zendesk Inc. in a report today has announced that it acquired FutureSimple Inc. which is one of the largest provider of the well-known customer relationship management and sales productivity platform which is known by the name as Base.

Base provides “sales force automation software” which is also aiming at optimizing efficiency of the sales workforce. Being an easy to use mobile application, it is widely used by a large number of companies and organizations across the globe.

In the year 2017, the duo, Base and Zendesk, had already partnered when they launched an integrated version of their different set of products. Hence the old partners are expected to perform even better now, as they will operate under the same umbrella.

Presently, Base has offices locations in three parts of the worlds that is in San Francisco and Krakow, Poland and is having around 5000 customers across the globe. While the customers will continue enjoying services even after the acquisition, the talent pool of Base will be absorbed by Zendesk.

As a result, Zendesk’s top line is anticipated to witness a significant improvement moving ahead. In second-quarter 2018, the company’s revenues surged 39% from the year-ago quarter to $141.9 million better than the Zacks Consensus Estimate of $138 million.

Zendesk is gaining momentum which is also backed by strong adoption of the company’s products. Increasing usage of its products by existing customers is also driving growth.

During the last reported quarter, the company launched the Zendesk Suite — its new omnichannel bundle — which brings together Support, Guide, Talk, and Chat products. It also launched Zendesk Connect that enables proactive customer engagement.

Zendesk continued to add features to its enterprise products as well. Moreover, the company launched new enterprise workflow and collaboration tools during the same period.

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