Zoho Deepens Analytics and AI Platforms
Zoho Corporation which is a Chennai based web-based office suite products company has now revealed the new next generation of the Zoho CRM Plus, as its all in one customer experience platform which helps in empowers sales, customer supports, marketing and operations to work as one.
The new CRM launch from the Zoho comes within the days after the CRM software firm, Zendesk has also launched its new CRM platform by the name as “Sunshine”, which is a flexible and open customer relationship management platforms built totally on the Amazon Web Services.
With the help of Zoho CRM plus, Zoho customers have the complete ability of their customers across the several departments rather than the partial views, supported and powered by the Zia, Zoho Artificial Intelligence powered assistant and the enhanced Zoho Analytics, Zoho Business Intelligence and reporting platform.
Zoho CRM helps the business to deliver the superior customer experiences by allowing the users to deeply understand the customer sentiments delight customers across the different set of channels, and adeptly prescribe actions to keep customers content via their set of Journey all in that from one place.
“Companies now recognize the importance of AI in creating positive experiences for customers. The focus now has shifted to bring AI across an integrated platform, creating a consistently positive experience across and throughout the customer journey,” said Brent Leary, co-founder, and partner, CRM Essentials. “With CRM Plus, Zoho has introduced a compelling platform where Sales, Marketing, Support, and Operations are built on one technology stack, allowing its intelligent assistant, Zia, to access data across all of its applications, automatically providing teams with valuable insights enabling them to deliver better customer experiences across all channels.
”The power of Zia and Zoho Analytics across this new Customer Experience Platform, coupled with significant updates to Zoho Desk, Zoho Social, and SalesIQ, businesses can now simply unify all customer-facing teams on a single interface and leverage real-time, contextual intelligence pulled from the front- and back-office, across all customer touch points, in just a single action.
The platform sets a new standard for seamless omni-channel customer engagement, sentiment collection and analysis, and prescriptive actions across departments to increase the bottom line.