The recent announcement of Zoho Corp related to 31% growth in its Indian customer base last year reflects its strong foothold. Zoholics India conference showcased its ability to push boundaries further. It debuted two key products named Vikra and Zoho IoT. It is clear message by the Chennai-based tech giant that it is catering to the needs smaller businesses too apart from the enterprises.
Vikra is a seller app and designed specifically for the Open Network for Digital Commerce (ONDC). It demonstrates the commitment of Zoho to democratize e-commerce. The app simplifies onboarding process for small businesses. It allows them to easily create product catalogs and connect with Paytm, Ola, Snapdeal and more such players.
The Zoho IoT is a low-code platform and enables businesses to deploy custom IoT solutions. It offers businesses the ability to manage real-time data and gain actionable insights easily. It is compelling and versatile. It can be used across various industries including industrial IoT and energy management. It is a highly valuable tool for companies which are seeking optimize operations at lower costs.
The growth of Zoho in India can also be due to its continued investment in artificial intelligence (AI) integration across its products. The AI capabilities are designed to enhance customer experiences by providing deeper insights while maintaining strict privacy standards.
The success of Zoho is due to its innovative products and ability to understand as well as address the diverse needs of its customer base. It offers scalable and unified solutions which are accessible as well as impactful. Products like Vikra and Zoho IoT are just a few testaments to its vision of creating an inclusive digital ecosystem for smaller players.
