AdOnMo comes from the stable of Zomato. It is an adtech startup and has lately secured $25 million in a funding round led by Rigel Capital and Sinar Mas. It aims to disrupt the outdoor advertising through its data-driven hyperlocal advertising model.
The startup was founded by Sravanth and Sandeep Bommireddi in 2017 and since then it has gained ample popularity. It has a unique value proposition and it is the merging of outdoor advertising with real-time data and cloud technology. It simultaneously offers the brands the ability to target specific audiences. Hence, its process is a significant leap from traditional billboards. It also promises dynamic and interactive campaigns that respond to data triggers in real time.
The new funding follows a $15 million Series B investment from Zomato in 2022. The strong financial backing shows that the market has belief in its potential. It has plans to expand from 24 to 40 cities and double its digital screen network to 100,000.
One important aspect is its emphasis on integrating offline and online advertising experiences. Its features offer brands engagement. The potential to link out-of-home (OOH) advertising with the digital ecosystem is a game changer.
However, scaling the high-tech features across multiple cities may present challenges. The technology is undoubtedly impressive, but the real question is on the execution part. The startup now needs to prove that its systems can operate smoothly across diverse markets and simultaneously maintain high level of personalization as well as targeting.
The growth of AdOnMo is highly promising in the adtech segment. However, the real test is to be based on scaling, result delivery and meeting growing expectations of brands.
