Zomato co-founder and CEO Deepinder Goyal has taken a step into a new and personal space. He has ventured into health and wellness segment. He has named the initiative as Continue and it reflects his growing interest in optimizing human performance through health tracking as well as mental wellness solutions.
He incorporated Continue in April 2024 under the name Upslope Advisors. It is an embodiment of his personal mission. He entered the segment with an investment of Rs 50 lakh. His ambition is to go far beyond his own wellness routine. He described on X that Continue mainly focus on keeping him at peak performance.
Zomato is currently expanding into new business verticals. It lately acquired Paytm Insider to enter the live events and ticketing space. Hence, it is being said that the venture of Goyal to health tracking is timely. The venture is a work in progress project and equipped with related website as Continue.com and teasing its future as “The Ultimate Health Tracker.” Goyal is optimistic and hinted that one day the insights gathered by his team could benefit the wider public.
Goyal previously invested $10 million in health-tracking wearables startup Ultrahuman. His passion for wellness is also mirrored in Zomato’s internal culture. It seems Goyal has been laying the groundwork for this new venture for quite some time.
The lines between personal and professional pursuits blur today and founders are increasingly leveraging their own interests to launch ventures that address larger societal needs. The emphasis of Goyal on peak performance and mental wellness is a personal passion and could align with a growing market demand for holistic health solutions.
The journey with Continue may be just beginning for Goyal but it is clear that wellness is more than a business opportunity for him. It is a mission to build something that aligns with his own personal ethos of thriving, both mentally and physically.
