Adobe Expands AI Capabilities with Acquisition of Bengaluru-Based Rephrase.ai

By Sunil Sonkar
2 Min Read
Adobe Expands AI Capabilities with Acquisition of Bengaluru-Based Rephrase.ai 1

Adobe has made waves by acquiring Bengaluru-based startup Rephrase.ai. This big deal not only shows that software giant is getting into generative AI but also means that it is buying its first-ever Indian startup. The money details are yet to be revealed, but Adobe is bringing in a bunch of people from Rephrase.ai as well as the founders will be important in working together with Adobe.

Rephrase.ai, a pioneering AI-driven video creation startup, was founded in 2019 by IIT alumni Ashray Malhotra, Nisheeth Lahoti and Shivam Mangla. Boasting a current team strength of around 45 employees, the Indian startup has carved a niche for itself with its text-to-video generation platforms and tools. Its user base has exceeded 50,000.

Adobe is globally well-known for Photoshop and other creative tools. It is getting a boost in its AI video skills with this acquisition. It is like adding more power to its main video-editing tool. This move is sure to make its products even better.

Shivam Mangla, co-founder of Rephrase.ai, gave a big thanks to the team on social media. He praised his tech team for making AI better and to the business team for making Generative AI work well.

A person from Adobe said they are focused on growing in smart ways. He added that they are always on the hunt for talented people and cool technology as well that fits with their business model.

Adobe buying Rephrase.ai shows that the company really wants to work with Indian startups. They are simultaneously also trying to get even better at tech stuff. Now that they are putting things together, people who watch the industry are excited to see how everything works together. They think it is going to change how AI is used to be more creative.

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