Fresh From Farm, a B2B2C platform for consolidating fresh fruit demand, has successfully raised USD 2 million in a Pre-Series A round with participation from Inflection Point Ventures. Spearheading this investment is Ashish Kacholia, a seasoned investor in the public markets. Fresh From Farm takes charge of retailers’ operations, overseeing procurement, handling, sorting, and distribution, enabling them to focus solely on driving sales.
The allocated funds will be utilized for team expansion, tech enhancement, and to introduce new product lines. This collectively aligns with Fresh From Farm’s growth strategy, positioning them for continued success and expansion in the marketplace.
Fresh From Farm is a leading online platform revolutionizing the way fresh produce is sourced and delivered. With a commitment to quality and convenience, Fresh From Farm (F3) uses a proprietary tech interface to predict and create a demand-supply equilibrium to minimise wastage of fresh produce. F3, with its unique business model, converts fruit vendors into mini- franchises and sources, grades and handles fruit for them allowing them to focus on only sales. Rohit Nagdewani the founder of Fresh From Farm, has the experience of founding 2 other ventures in the past.
Vikram Ramasubramanian, Partner, Inflection Point Ventures, says, “The concept of buying fresh fruits sounds fresh and healthy, but the process, however, is not. Behind every purchase lies a chain of individuals—farmers, labourers, and retailers—working tirelessly to bring these products to market. F3 steps in as a transformative force, streamlining this process with its tech-enabled platform. By offering transparency and efficiency, F3 empowers retailers to sell quality produce at fair prices, bridging the gap between affordability and profitability. Moreover, F3 champions sustainability by reducing wastage—a testament to its commitment to a healthier, more equitable future.”
Fresh From Farm revolutionizes the operational landscape for fresh fruit retailers by providing a comprehensive solution. Their diverse Stock Keeping Unit basket encompasses over 15 premium products, delivered directly to the retailers’ doorsteps each morning. This innovative approach not only saves valuable time and energy but also eliminates retailers’ need to make daily trips to the nearest Agricultural Produce Market Committee, resulting in significant cost savings.
Ashish Kacholia, Founder, Lucky Investments says, “The F3 team is solving a large problem for fresh fruits retailers by handling their sourcing logistics and helping their quality of life. Consolidation of demand in an otherwise fragmented and unorganized market is the key driver of the business. Rohit and his team’s deep expertise on the subject matter and their focus on unit economics allowed us to build conviction for the investment.”
Fresh From Farm operates at an impressive scale, with an annual recurring revenue of Rs. 40 crores. Supporting this revenue stream is a dedicated team of 50 professionals, ensuring efficient operations and customer satisfaction. Anchored by a state-of-the-art facility spanning 20,000 square feet in New Delhi, the company leverages cutting-edge technology to uphold quality standards and meet market demand effectively. This robust infrastructure positions Fresh From Farm as a key player in the industry, poised for continued growth and success. Fresh From Farm has been able to deliver a partial exit to its early investors with 400%+ returns.
Rohit Nagdewani, Founder, Fresh From Farm, says, “Our vision of becoming India’s largest Fresh Fruits company aligns with our efforts to expand aggressively in New Delhi/ NCR. While currently delivering at over 300+ locations every day, our key focus at wastage reduction and efficient demand consolidation have allowed for our retailer partners to earn an average of 29% more than working through traditional channels. On the growth front, we are aiming to touch Rs 100 crore ARR by the end of this calendar year.”
The industry boasts a substantial market size, with a total value of $115 billion. Furthermore, it is experiencing a steady growth, with a compound annual growth rate of 5% CAGR. This data underscores the sector’s robust performance and potential for further expansion in the coming years.
