Founded in 2019 by Krutika Lal and Satyajit Mittal, the kid’s footwear Made In India brand Aretto claims to make sustainable shoes for children that grow in size as their feet grow.
The startup is aiming to use these funds to expand its market presence, strengthen its workforce, ramp up R&D for new products and also to open its first retail store in Pune.
The brand has raised $550K from a number of investors, including cricketer Hardik Pandya.
Talking about the funding round, Aritto Co-Founder said, “This seed funding is not only a testament to our investors’ confidence in our innovative kids’ technology but also reiterates our commitment to revolutionise the industry. Each investor is a mentor in their own capacity and a well-wisher of the brand, sharing our larger vision and belief in the team’s determination and grit.”
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Currently Aritto is selling products on their official website. The brand plans to partner with multi-brand outlets in key metropolitan cities, catering to a wider customer base in India and also on online platforms like Amazon.
Looking forward to the growing market – Aretto will launch a variety of trends with keeping preferences and support for growing feet of children in mind.
