Instagram’s influencer marketing effectiveness is beyond dispute. Influencers have become crucial in helping brands increase their awareness and ROI.
2019 saw influencers in different niches offer various benefits for brands. Brands tapped into other influencers besides celebrities, due to their high relatability with their audience, which led to the rise of nano-influencers.
However, influencer marketing also had its fair share of problems. Brands have experienced challenges when finding the right influencers for their campaigns.
But guess what?
Despite all this, influencer marketing continues to grow. The industry will be worth $15 billion by 2022 according to predictions.
Brands and influencers will continue taking advantage of the opportunities that influencer marketing provides on Instagram.
What Instagram Influencer Trends Do You Need to Know in 2020?
Here are the most important Instagram influencer marketing trends that you need to look out for in 2020.
1. Instagram Will Continue to Be the Leading Influencer Marketing Platform
Instagram has more than 1 billion active accounts every month, and 90% of those users follow a business. Thus, brands have a huge audience to target for their campaigns.
2. The Continued Rise of Nano-Influencers
Small brands are now leveraging nano-influencers for their influencer campaigns.
Why?
These influencers charge less than celebrities and macro-influencers, and that makes them more affordable for brands.
Additionally, they have a smaller number of followers which helps them engage with their followers on a more personal level. As a result, their engagement rates are also higher when compared to other social media influencers.
3. The Use of Visual Storytelling to Reach Consumers Better
Visual storytelling on Instagram is a great way to reach consumers. Brands and influencers on the platform use visuals to reach and engage their audiences in a language they understand.
Storytelling also helps them drive emotional engagement, which results in increased conversions.
4. Increased Popularity of Instagram Stories
Instagram Stories have caught the attention of both brands and influencers. In fact, over 500 million accounts are using them daily.
And more businesses are creating Instagram Stories and many of them have gained increased visibility and brand awareness with this type of content.
The beauty of Instagram Stories is that you can post both photos and videos in them. Additionally, you can post as many of them as you want and just save the important ones in Highlights while the rest expire in 24 hours.
Still not convinced? Check out this infographic from Fourstarzz Media. It has more interesting stats and trends to guide your 2020 Instagram influencer marketing strategy.
